Country music stars Eric Church and Morgan Wallen have taken on a new role as owners of the popular magazine 'Field & Stream'.
Eric Church and Morgan Wallen have recently ventured into the publishing industry by acquiring Field & Stream magazine. They plan to revamp the brand by reintroducing it as a print magazine, website, and apparel company, while also organizing a live music festival. This move signifies their foray into the outdoorsy market, joining the ranks of media mogul William Randolph Hearst.
The "Field & Stream 1871 Club" offers different subscription options for members to choose from, with prices ranging from $15 to $95 per year. These subscriptions grant online access to new articles about hunting, fishing, and outdoor activities, as well as access to the Field & Stream archives. Subscribers who opt for the top two tiers will also receive a print magazine, which is published twice a year and measures 11 x 14 inches. In addition, members will enjoy exclusive perks such as access to members-only accessories like bandannas and hats, as well as early access to live events and product purchases. This includes the opportunity to purchase tickets to a music festival, which is likely to feature the new owners as headliners.
Church and Wallen have recently joined a group of investors to acquire the Field & Stream retail brand from Dick's Sporting Goods and the media component from Recurrent, a digital media company.
Church stated that he has vivid memories of his grandfather storing his cherished Field & Stream magazines on the dashboard of his truck. These magazines held great significance to Church, serving as a valuable source of guidance and inspiration. He considers it a tremendous honor to ensure that this legacy continues. Church feels a profound responsibility towards preserving the heritage of an American Icon, as well as nurturing the passion of a young boy who sits in his grandfather's truck. This sense of responsibility will serve as a guiding force in their actions.
Wallen expressed his love for spending time with friends in various outdoor settings such as around a campfire, on a boat, or in a deer stand. He sees Field & Stream as representing these experiences and feels honored to be a part of its future. Wallen's goal is to continue bringing people together in the outdoors and creating lasting memories for future generations.
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The media industry has been facing a tough time recently with layoffs at Pitchfork, Sports Illustrated, and the Los Angeles Times. A statement regarding the relaunch of Field & Stream made it clear that Colin Kearns, who has been the editor-in-chief since 2016, will continue to hold his position along with his editorial team. The rebranding will be overseen by Doug McNamee, the former president of Chip and Joanna Gaines' Magnolia brand.
This is a post that was shared on the Field & Stream Instagram account.
Earlier this month, Church hinted at an upcoming project related to outdoor activities. This clue came when Church and Wallen made a brief appearance in a video for Field & Stream, which Church provided the narration for.
This article includes various news updates such as Los Bukis hosting their first-ever '100% Latino' Las Vegas residency, Cher being denied temporary conservatorship over her son Elijah Blue Allman, Sheila E. claiming that 'We Are the World' producers used her to try to get Prince, and SZA performing at the Grammys after earning the most nominations of the year. Additionally, SZA's Brooklyn concert will be streamed on Apple Music Live Show. In other news, the Oscars nominations for 2024 have been announced, with 'Oppenheimer' receiving 13 nods and 'Poor Things' following with 11. Jennifer Lopez debuted a drastic hair change, and there are rumors of a feud between Beyoncé and Janet Jackson. Lastly, there are recommendations for 10 Palm Springs hot spots for desert relaxation, the best mascaras tested and reviewed by editors, a discounted Flybird weight bench on Amazon, and director Alexander Payne expressing his opinion on long movies.
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