Eric Church and Morgan Wallen have taken on a new role as owners of 'Field & Stream' magazine.
Eric Church and Morgan Wallen, both country singers, have ventured into the publishing industry by purchasing Field & Stream magazine. They plan to revamp the popular outdoorsy brand, turning it into a print magazine, website, and apparel company. Additionally, they have intentions to organize a live music festival. This move puts them in the same league as the renowned media mogul, William Randolph Hearst.
The "Field & Stream 1871 Club" offers different membership options for subscribers. These options range in price from $15 to $95 per year and grant online access to new stories about hunting, fishing, and the outdoors, as well as access to the F&S archives. Members who choose the top two tiers will also receive the Field & Stream print magazine, which is published twice a year in an 11 x 14 format. In addition, members can enjoy exclusive accessories like bandannas and hats, and they will have early access to attend live events and purchase products. This includes the opportunity to purchase tickets to a music festival, which is expected to have significant headliners chosen by the new owners.
Church and Wallen have partnered with a group of investors to acquire the Field & Stream retail brand from Dick's Sporting Goods and the media division from Recurrent, a digital media company.
Church expressed in a statement that he has vivid memories of his grandfather storing some of his beloved Field & Stream magazines on the dashboard of his truck. These magazines held great significance for him and served as a source of inspiration and guidance. Church considers it a great privilege to continue his grandfather's legacy and ensure that it lives on. He views this as a duty not only to an iconic American publication but also to a younger version of himself sitting in his grandfather's truck. This sense of responsibility will serve as a guiding force in their endeavors.
"I absolutely love spending time with friends in various outdoor settings such as sitting around a campfire, being on a boat, or being in a deer stand. To me, Field & Stream encompasses all of these experiences. It is truly amazing to be a part of its future and our goal is to continue bringing people together in the outdoors, creating lasting memories for future generations."
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The media industry has experienced layoffs at Pitchfork, Sports Illustrated, and the Los Angeles Times, resulting in a challenging two weeks. The Field & Stream relaunch press release ensures that Colin Kearns, the magazine's editor-in-chief since 2016, will continue in his position with his editorial team. The brand will be supervised by Doug McNamee, the former president of Chip and Joanna Gaines' Magnolia brand.
Take a look at this post on Instagram from Field & Stream's official account.
Earlier in the current month, Church hinted at something related to outdoor activities that was in the works. This was evident when he and Wallen made a brief appearance in a video for Field & Stream, which Church provided the narration for
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